PSYCHOLOGICAL WARFARE (PSYOPS) IS STRATEGY USED IN MILITARY AND GOVERNMENT INTELLIGENCE NETWORKS AIMED AT INFLUENCING THE EMOTIONS, MOTIVES, GOALS, REASONING, AND ULTIMATELY THE BEHAVIOR OF GOVERNMENTS, ORGANIZATIONS, GROUPS, AND INDIVIDUALS. IN THE AGE OF ALGORITHMIC GOVERNANCE, WIDELY DEFINED BY THE FACT THAT THE VAST MAJORITY OF OUR DAILY TRANSACTIONS ARE PRESCRIBED, MEDIATED AND GOVERNED BY ALGORITHMS, PSYOPS TACTICS PLAY A SIGNIFICANT ROLE IN THE CONSTRUCTION OF OUR EVERY DAY DIGITAL NARRATIVES. "DATA MERCENARIES" LOOKS AT THE MAIN COMPANIES DEDICATED TO DESIGN, IMPLEMENT AND EXPLOIT HUMAN EXPERIENCE BY REVEALING THE SLOGANS AND GRAPHIC IDENTITIES THAT DEFINE THEIR PHILOSOPHIES, SERVICES AND GOALS.